About Us

WE ARE

I Am That – Yoga

 

Founded by Victoria and Sébastien in 2017, I Am That – Yoga is an inclusive Yoga brand that makes Yoga accessible for EVERYone.

Based on the premise that Yoga is a way of life rather than just a practice, we believe that everyone’s Yoga is different. Anything that allows you to exist a little more mindfully and find some equanimity and peace is Yoga. That is why, rather than telling you what Yoga is, we believe in providing you with the tools and the space to find your own. In our Studio as well as with our products.

OUR PLACE

In February 2018 we opened a Yoga studio that is the embodiment of our ethos: inclusiveness, accessibility and community. Set in midst of vibey and warm Collingwood, this space aims at creating an atmosphere where everybody feels welcome.

A relaxed, warehouse aesthetic in a quiet cul de sac just off Smith Street, combined with an experienced, fun and welcoming team, a large variety of classes and incredibly affordable rates, we want to make Yoga more accessible for EVERYone. I Am That – Yoga is a place where anyone can find their Yoga.

The studio is equipped with infrared heaters, (the healthiest, most eco-friendly heaters) allowing us to offer both heated and unheated classes. An abundance of natural light and plants purify the space and we offer all kinds of luxury-level amenities (mats, towels, showers, tea, etc.) at an affordable rate.

OUR PRODUCTS

I Am That – Yoga’s roots lie in the design and conceptualization of products that facilitate your Yoga practice.

Our exclusive Alignment Yoga Mats provide you with the basis you need to achieve comfort and alignment in your practice, allowing you to focus on other, more important aspects of your Yoga, such as your breath, balance, or simply letting go.

Our Luxury Cork Alignment mats are also our studio mats!

To view these and all our other products,

VISIT OUR SHOP

OUR PHILOSOPHY

Yoga is an attitude, not a practice. It is in how you breathe, how you feel, how you process, how you move, how you exist. Everybody has their own way of experiencing Yoga – the union of body and mind and the space they occupy.

Yoga is merely the process of finding detachment from dualities such as good and bad; a balance that ultimately leads to the fundamental acceptance of, and happiness with, who you are: I Am That (in Sanskrit, Soham सो ऽहम्) is a mantra that embodies your identification with this ultimate reality (read more).

Yoga teachers, studios, classes and products are merely guides that facilitate this. And these should be accessible and available for absolutely everyone.

OUR PEOPLE

We have had very very different journeys that have brought us to this exact place and time. We lived and loved together in South Africa for the past 6 years and moved to Melbourne (Sébastien’s home town) in May 2017.

 

THE FOUNDERS

Sébastien

Having done weights and exercise intensively throughout my adult life, Yoga was always a way for me to give back to my body. Coming from the fast-paced corporate world, it was always nice to slow things down a little and find space and time for myself. We spend so much time going places and doing things, that eventually we forget to stop and smell the roses.

Yoga was always my reminder that it is OK to stand still for a moment and just breathe. Having spent 13 years in Cape Town, South Africa it was clear that Yoga, like so many other great things, has become a privilege only accessible to a select few. Maybe we can change that?!

I am so excited to think how many more people might be able to enjoy the sheer energy of a room filled with people breathing, moving and meditating together.

Victoria 

From the moment I experienced my first Yoga class 6 years ago, until today; Yoga became my life. I had resisted trying it for years and years because I felt like I did not belong in a Yoga studio. “I am not flexible enough”, “I cannot do all those fancy poses”, “I don’t look like a “yogi””, were some of the doubts that were buzzing in my mind.

I decided to dip my toes in by booking a private yoga class. The rest is history. Since that day I have made it my mission to make Yoga less intimidating and unattainable and more accessible. I did it in Cape Town with The Om Revolution – Mobile Yoga, offering convenient and affordable yoga to 100s of people that would have NEVER practiced Yoga otherwise and I know we can do it here in Melbourne!